Zwift

The route begins in the elevator lobby, where saturated color and directional graphics echo the navigation language of the Zwift app. At reception, an interconnecting stair wrapped in perforated metal moves through a gradient of brand colors, giving the building a visual pulse. Each level takes on its own color and location theme, with the “Big Z” marking arrival. The product is never treated as a graphic backdrop; it becomes a way to orient people, encourage movement, and give every floor a distinct chapter within the larger workplace.

Two fitness facilities reveal the company’s dual focus. One supports employee wellbeing; the other is dedicated to product testing and quality control. A dichroic-film window offers a changing view into that work, linking the social life of the office with the rigor behind the game. Open collaboration areas, private and shared offices, conference rooms, phone rooms, and adaptable neighborhoods give teams choice. Workstations rotate into new configurations, perforated felt screens improve acoustics, and custom bike racks provide practical storage and sculptural identity. The headquarters gives Zwift room to test, focus, ride, meet, and recharge while translating digital energy into a flexible physical culture.