DraftKings

A player-inspired tunnel builds anticipation at the elevator before opening onto a café modeled on a football field. Neon light and field markings bring the concept to life, while a retractable partition connects the adjacent training room for larger gatherings. A curated tour route offers controlled views into the secure workplace and reveals the company’s capabilities: an illuminated On Air sign identifies the recording studio, followed by the Network Operations Center and Desktop Support Lounge. The sequence gives visitors a vivid brand experience without compromising operational boundaries. For employees, it makes specialized teams and functions more visible, connecting the public story of DraftKings to the work behind it.

Departmental neighborhoods draw from sports represented on the DraftKings platform, using stadium-scale markers and room themes to support orientation and team identity. Within each zone, conference rooms, phone rooms, and open huddle areas offer multiple levels of collaboration and focus. A barber shop, nail salon, lockers, and showers respond to a varied employee population and extend daily support beyond the workstation. Warm materials temper the graphic energy, creating an environment that welcomes employees, recruits, and guests across ages, genders, and interests. Sport becomes a flexible cultural language rather than a membership test—strengthening belonging while keeping the workplace unmistakably connected to the business.