Bixby Land Company
Portland, OR
Project Type
The Crossing at First Campus Repositioning
Sector
Building Owner/Developer
At The Crossing at First, IA helped Bixby Land Company reposition a dated, disconnected property for greater tenant appeal. A reactivated plaza, modernized façade, clearer wayfinding, and stronger landscape connections turn exterior space into a usable campus amenity—improving arrival, circulation, and the property’s identity without replacing the structure that already works.
The Plaza Starts Working Harder
A sculptural communicating stair joins previously separated levels and turns necessary movement into a visible campus feature. At the entrance, a protective canopy strengthens arrival and responds to Portland’s climate. These targeted interventions convert residual exterior space into an everyday amenity that supports tenant experience and property value.
Wayfinding Unifies the Campus Experience
Materials, lighting, landscape, and signage operate as a single repositioning strategy rather than isolated improvements. Bixby gains a clearer and more memorable asset identity, while tenants gain outdoor spaces and routes that feel intentional, welcoming, and useful throughout the day.
Richelle Nolan
San Francisco's Managing Director
Project Type
The Crossing at First Campus Repositioning
Market
Commercial
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