LURE

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LURE

Charlotte, NC

Project Type

Convenience Store

Square Footage

3,000

Sector

Consumer Product

Lure C set out to create a convenience store that felt more considered than the category typically allows. IA developed a modern, welcoming environment that brings clarity to the customer journey, strengthens the brand’s presence, and connects the experience to its Charlotte community.

Reframing the Everyday Stop
The design organizes a wide mix of grocery, grab-and-go, beverage, and prepared food offerings into a clear and intuitive experience. Thoughtful adjacencies, open sightlines, and simple wayfinding make the store easy to navigate, while a lofty interior and exposed structure give the compact footprint a greater sense of openness.

Building Warmth Into the Brand
A restrained palette of white brick, black metal, warm wood, and large areas of glazing gives Lure C a distinct architectural identity without losing familiarity. Clerestory windows bring height and daylight to the entry, while exterior seating extends the experience beyond the storefront. The result is a convenience store that feels polished, approachable, and rooted in place.

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Project Type

Convenience Store

Square Footage

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Market

Retail

Lure C set out to create a convenience store that felt more considered than the category typically allows. IA developed a modern, welcoming environment that brings clarity to the customer journey, strengthens the brand’s presence, and connects the experience to its Charlotte community.

Reframing the Everyday Stop
The design organizes a wide mix of grocery, grab-and-go, beverage, and prepared food offerings into a clear and intuitive experience. Thoughtful adjacencies, open sightlines, and simple wayfinding make the store easy to navigate, while a lofty interior and exposed structure give the compact footprint a greater sense of openness.
Building Warmth Into the Brand
A restrained palette of white brick, black metal, warm wood, and large areas of glazing gives Lure C a distinct architectural identity without losing familiarity. Clerestory windows bring height and daylight to the entry, while exterior seating extends the experience beyond the storefront. The result is a convenience store that feels polished, approachable, and rooted in place.

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