The Experience Engine: A New Playbook for Commercial Destinations

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Ideas in Motion

The Experience Engine: A New Playbook for Commercial Destinations

Written By

Carlotta Dove | Consumer Experience Director

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The Experience Engine explores how commercial destinations can stay relevant as people’s needs and routines evolve. Drawing on consumer research, IA identifies four emerging needs: convenience, belonging, restoration, and discovery, and translates them into design strategies that create more meaningful reasons to visit, stay, connect, and return, while strengthening long-term asset value.

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Marketing by

Mike Riggs
Managing Director, Retail

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