The Business of Creativity

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The Business of Creativity

Good design hinges on creativity, innovation, and intuition. But design is also a business, which means designers can’t just wait for the muse, or be led entirely by their creative instincts. This panel of experts, including Valerie Jardon, Managing Director of Strategy and Principal at IA, explores how to harness your creative force while working within constraints, delve into the brain science behind creativity, and provide practical tips for amplifying creativity and refining ideas.

Moderated by Sheryl S. Durst, Hon. FIIDA

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Valerie Jardon
Managing Director, Strategy

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