Inside Tecovas’ SoHo Store: A Case Study in Experience-Led Retail Design

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Inside Tecovas’ SoHo Store: A Case Study in Experience-Led Retail Design

Written By

Katie Kervin

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When Tecovas opened its first New York City store in SoHo in August, it wasn’t just entering one of the country’s most competitive retail markets. It was a calculated bet on how physical retail performs when hospitality, heritage, and real estate strategy align.

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