In a Tenth of a Second
Science tells us that first impressions are formed in less than a tenth of a second. When positive, they can trigger the halo effect, a cognitive bias that extends positivity to aspects of the perceived entity yet to be observed or experienced. With that in mind, many enterprises consider the reception experience an opportunity to proactively project their persona and make an impactful first impression.
Tribute by Marriott Kensington, London
The reception desk at this boutique hotel in London, Tribute by Marriott Kensington, captures the city’s storied idiosyncratic charm, promising guests an authentic experience. Teacups on the ceiling lead the way to the warm, adjacent bar.
Photography by Will Pryce
Snap, Santa Monica
The welcoming experience at Snap Santa Monica features opportunities for Snappable moments, a fun reception desk backed by a video celebrating the company values, and a convenient coffee bar.
Photography by Andrea Calo
Helly Hansen Headquarters, Denver
The reception at Hally Hansen’s first US headquarters draws on the natural materials and design style synonymous with Denver’s renowned outdoor sports venues, while offering an inviting peek into adjacent showrooms displaying the Norwegian brand’s premium outdoor apparel.
Photography by Frank Ooms
Confidential Client, South Africa
For a confidential client, a massive reception with a variety of seating options, a café, and mezzanine features materials indigenous to its South Africa location, with panoramic views of the surrounding countryside.
Photography by Graeme Wyllie, Shepherd Media
Confidential Client’s Headquarters, San Francisco
The design of this confidential technology client’s new San Francisco headquarters takes full advantage of the building’s long history. Rich millwork and antique rugs define a classic reception that segways to a coffee bar with vintage vibes.
Photography by Garrett Rowland
IA Studio, San Francisco
Close by, at IA’s new San Francisco studio, a comfortable, casual reception gives way to a double-height ground-floor space with a mezzanine geared for interaction, creativity, and innovation.
Photography by Garrett Rowland
A positive first impression is fundamental to building strong relationships. Shaping that experience to an organization’s advantage sets the tone for future interaction expectations.
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