Experience is the New Commercial Capital: Why ROX is the Missing Metric in Real Estate Value

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Experience is the New Commercial Capital: Why ROX is the Missing Metric in Real Estate Value

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Valerie Jardon, Managing Director, Strategy Studio at IA; Dan Cheetham, Founder and Managing Principal of FYOOG, an IA company; and Carlotta Dove, Director of Consumer Experience, Retail Studio at IA

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What if real estate value depends not only on square footage, location, or efficiency, but on how a place makes people feel and perform? Valerie Jardon, Managing Director, Strategy Studio at IA; Dan Cheetham, Founder and Managing Principal of FYOOG, an IA company; and Carlotta Dove, Director of Consumer Experience, Retail Studio at IA, introduce Return on Experience (ROX), a framework linking human experience to stronger, more resilient asset performance.

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