Design in 30 Minutes of Less

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On Air

Design in 30 Minutes of Less

Moderated By

Julie Maggos
Senior Director, Experiential Design
SEGD, LEED AP

What does the design process look like before the polish? IA’s team takes on a live design challenge, transforming a brief for MDW Chocolates into an early retail concept in just 30 minutes. The exercise reveals the thinking behind the work: listening closely, building on one another’s ideas, testing possibilities, and shaping a narrative around how people will move through and experience a space.

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